Natural Goodness for Improved Canine Health

Why Complete & Balanced Dog Food is neither Complete nor Balanced!

by | Dog Nutrition | 0 comments

Have you ever wondered why, when scientists and nutritionists can’t even reach a consensus on what people should eat, they have the temerity to tell us what we should be feeding our dogs? First chocolate is bad for us, then it’s good. Red meat was good, now it’s bad. We had the Sleeping Beauty Diet back in the 60s, the Grapefruit Diet and the Cookie Diet in the 1970s, the Cabbage Soup diet and the Beverley Hills Diet in the 1980s. One minute they were good, then they were bad and sooner or later they’ll no doubt be good again. What on earth are we meant to believe?

‘Complete & Balanced’ was a set of guidelines created by The Association of American Feed Control Officials (AAFCO) in 1969. AAFCO is a private corporation not a government agency, whose advisors and committee members include representatives from the large commercial pet food manufacturers. AAFCO, this private corporation, establishes feed ingredient definitions, feed labeling guidelines, and guidelines for feeding trials which, quite frankly, are laughable.

At the end of the day, ‘Complete & Balanced’ is a marketing tool invented by the American pet food industry. It means nothing. We in the UK don’t even have our own regulations. We’ve simply fallen into line with AAFCO and hoodwinked the British public for the last 40 years into believing they’re doing the right thing for their pet.

Common sense dictates that a bowl of highly-processed biscuit made out of nutritionally-compromised ingredients that can sit on a shelf without spoiling for two years and that costs virtually nothing to buy cannot possibly be a replacement for real food. Back in the 1800s experts understood that the healthiest way to feed a dog was with a wide variety of ingredients. Some within today’s pet food industry are claiming those experts were right, and that one day people will finally see the light and return to feeding their dogs the way they were fed for thousands of years before the advent of commercial dog food. For the sake of our dogs’ health, it can’t come soon enough!

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